Marketing and Selling Management (MKSM)

Course Topics

This course aims at understanding marketing techniques, fundamentals including market oriented strategy, market research, buyer behavior, target market selection, pricing analysis, planning, go to market strategy and Sales & promotion.
Upon completion of this course, the students will be able to apply marketing communication principles and strategies in focused subject areas such as leadership, management, and news media, digital or social media.

• Understand various Marketing concepts to project according to the geographical and individual needs

• Acquire the skills to analyze the market strategies

• Market research based on the product and customer requirements

• B2B marketing strategies and various concepts pertaining to B2B and B2C marketing techniques

Career prospects

This certification course prepares the students for jobs at various levels of marketing. Few roles that pertain to this certification include Sales Representative, Customer Service Representative, Marketing Research Assistant for entry levels and Senior Manager, Marketing

Manager and Director of Marketing for experienced candidates.

Learning Outcome

Upon successful completion of the program students will be able to:

• Manage people, processes, and resources within a diverse organization.

• Apply knowledge of key marketing concepts in an integrated manner.

• Analyze marketing decisions in a dynamic business environment.

• Apply knowledge of key marketing concepts in an integrated manner.

Curriculum

• MODULE 1: Marketing Concepts

• MODULE 2: Market Analysis and Selection

• MODULE 3: Market Segmentation and Marketing Mix

• MODULE 4: Product Decisions

• MODULE 5: Pricing Decisions

• MODULE 6: Distribution Channels and Physical Distribution Decisions

• MODULE 7: Promotion Decisions

• MODULE 8: Marketing Research

• MODULE 9: Issues and Developments in Marketing

• MODULE 10: Market Evaluation and Controls

• MODULE 11: Professional Selling

• MODULE 12: REVIEW FOR THE EXAMINATION

• EXAM

Course Pricing

Associate Certificate

Member: $880     Non-Member: $980 

Master Certificate

Member: $1,390     Non-Member: $1,590 

Doctor Certificate

Member: $2,390     Non-Member: $2,590 

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